If you’re looking for inspiration in business, take a look at our top five classic business reads.
- How to Swim With Sharks Without Getting Eaten – Harvey Mackay
Whether you like sharks or not this book is well worth a read – it’s humorous and to the point! It’s packed with marketing and motivational nuggets that you can put into practice in everyday business. You’ll also find dynamic techniques for closing a sale and Mackay tells you things like how to get appointments with customers who are sure they don’t want to see you – and make them glad they said yes; how to smile and say no to negotiating pressure.
- The Lean StartUp – How Constant Innovation Creates Radically Successful Businesses – Eric Ries
Think Lean with the The Lean Startup – a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched – you may be inspired!
- Give and Take – Adam Grant
The motivations behind today’s most successful leaders and entrepreneurs come to a simple yet decisive explanation: there are people who give, people who take, people who match, and people who fake. Our world is filled with these givers, takers, matchers and fakers. Amazingly, those who succeed (not only personally but for their clients and companies) don’t take or match. They give.
- The One Minute Sales Person – Spencer Johnson
This book teaches how to apply the secrets of One Minute Manager and have customers falling over themselves to buy your product.
Practical advice is offered to help the struggling salesman – covering useful pointers for how to behave such as: treat customers like people, listen carefully to their needs, use after-sale calls to generate good will and referrals; as well as motivational, confidence boosting tricks which help bring sales to completion with minimum of effort.
This book is the quick, easy and fun way to achieve success in sales.
- To Sell is Human – Daniel H Pink
Relying on science, analysis and his trademark clarity of thought, Pink shows that sales isn’t what it used to be. Then he provides a set of tools, tips, and exercises for succeeding on this new terrain – including six new ways to pitch your idea, three ways to understand another’s perspective, five frames that can make your message clearer, and much more.